Two-time reigning Formula 1 World Champion Max Verstappen has signed a partnership deal with EA Sports. The partnership involves multiple aspects of collaboration between the two parties.
Verstappen will be working with EA Sports to create new and engaging content across their portfolio. This will give fans of both Max and EA new and unique ways to interact with their favorite brands.
Verstappen will also represent EA Sports as a sponsor during the 2023 Formula 1 racing season with the EA Sports logo prominently displayed on the chin of his racing helmet.
Max Verstappen x @EASPORTS
Soon…
#EAathlete pic.twitter.com/rZ9AOp5QYp— Max Verstappen (@Max33Verstappen) February 3, 2023
“Max is a tenacious competitor and true champion who shares a deep love of games and play,” said Andrea Hopelain, SVP of Brand for EA SPORTS & Racing. “As he races into Formula 1 history, we are excited to collaborate with him as one of the best athletes in the world to bring more fans together through our EA SPORTS experiences.”
“Whether it’s playing games with my friends or staying competitive when away from the track, EA SPORTS has always been a big part of my life,” said Max Verstappen. “EA SPORTS is an icon for so many millions of fans, and I’m proud to represent them for the 2023 season.”
In related news, Red Bull Racing and AlphaTauri have announced a partnership with Ford for the 2026 season, bringing an end to their association with Honda after 2025.
Published: Feb 3, 2023 07:00 pm